Did you know that the cost of electricity has increased by 500% since2002? Back then, it cost 14.98 cents per kilowatt hour but spiked to
90.01 cents in 2019. Now, in 2021, prices are set to soar by 15%[iii].With fridges and freezers in particular drawing upward of 400 watts per hour[iv], what if these appliances could save you money? To this end, Defy , Southern Africa’s largest manufacturer and distributor of major domestic appliances, has recently launched a campaign to educate consumers about the importance of buying energy-saving appliances. Richard Bunting, Defy’s Regional Sales Director, shares that simply by buying products with an Energy Efficiency Rating of A+ or higher, consumers stand to save up to R1,847on electricity over a five-year period. “While consumers usually tend to make their purchasing decisions based on the cost to buy, we would like them to consider the cost to run, especially when it comes to cooling appliances since these are switched on 24 hours a day, seven days a week. In fact, of the roughly 900,000 fridges sold locally in 2020, 63% did not have an A+ Energy Efficiency Rating. Had they had this rating, consumers would have saved 50% of their energy costs. The financial impacts felt by consumers in the wake of the pandemic mean that these savings are more important now than ever before.”
He continues: “Not only do energy efficient appliances put money back into the pockets of our consumers, but they are also better for the environment. This is particularly pertinent given that Africa is one of the continents that is most vulnerable to climate change – a
vulnerability that is exacerbated by existing developmental challenges. A major consideration is that South Africa still relies heavily on coal power stations which produce about 80% of the country’s electricity, yet energy saving is currently only at 8%, which might explain why we have to endure loadshedding. If the 900,000 units that I mentioned earlier had an A+ rating, it would have saved South Africa the energy produced by two Medupi Power Stations.” “Buying smarter really is a win for everyone!” concludes Bunting.
For more information, go to https://www.defy.co.za.
Defy Appliances (Pty) Ltd is Southern Africa’s largest manufacturer and distributor of major domestic appliances. The company markets its products under the Defy brand and offers the consumer a full range of kitchen, laundry and small domestic appliances. Established in 1905,Defy made its debut by manufacturing the first electric stove in South Africa. In the last 115 years, the brand has further entrenched its footprint in South African households through manufacturing durable goods such as gas ovens, washing machines, dryers and ovens. This led to Defy becoming the biggest white goods manufacturer in the country while presenting the largest product range in South Africa. In 2011 Defy was attained by leading Turkish home appliance group, Arçelik. Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik offers products and services around the world with over 30,000 employees, 23 different production facilities in 9 countries. Arçelik is one of the world’s 100 most sustainable corporations and has been listed on the Dow Jones Sustainability Index under the Household Durables Category.