Igniting Social Entrepreneurship

Pam Snyman (MPhil., CPRE, Cert. Dir) Pam Snyman has been actively involved in South African real estate for more than 34 years. She owns an innovative real estate company, REDZetc and has been involved in training and education in the property sector since1986.
Pam has a Masters’ Degree in Higher Education, a Diploma in Advanced Property Practice, a Diploma in Property Investment and Valuation and is a qualified workplace assessor and moderator. She has also achieved the highest possible status in real estate in South Africa: that of Chartered Practitioner in Real Estate (CPRE) – a professional real estate designation that has been awarded to only eleven doyennes of Real Estate in South Africa jointly by the Estate Agency Affairs Board and the Services Sector Education and Training Authority (SSETA). Pam has authored e-learning material in preparation of the Professional Designation Examination for both real estate principals and non-principals. She currently also serves on the EAAB’s panel of expert trainers offering Continuous Professional Development (CPD) courses to the industry to both estate agents and principals of estate agency firms.
She has served on the Accounting Authority Board of the SSETA for 7 consecutive years as well as on their HR & Remco, Governance Risk & Strategy Committee, Finance Committee, Transformation Committee and Audit Committee and has until recently chaired the Real Estate and Related Services Chamber that represents all the real estate organisations in the country. She has served as a member of the Property Charter Council, the Property Charter Board and its Exco and also serves on the Board of the Institute of Estate Agents of SA (IEASA).
In 2018 Pam was honoured by being named as an honouree by the ‘7% Tribe’ at a gala dinner in Steyn City, Johannesburg represented by very select group of female South African business leaders. According to the BWASA (Business Womens’ Association of SA) only 22% of board directors are women, but only 7% are executive directors. The Institute of Estate Agents (IEASA), Western Cape also honoured Pam at their 2018 Annual General Meeting for her valued contribution to the property sector by bestowing her with the Geoffrey Seeff Award. She also received the same award way back in 1994! In 2020 she has also received a recognition award from the Property Sector Charter Council.
Pam is also a member of the Institute of Directors of SA and is a designated Certified Director.

Igniting Social Entrepreneurship

In order to address the challenges in our country in a true and authentic way, it is imperative that we recognize the essence of social entrepreneurship and take advantage of the opportunities that it offers in real life.
Just starting a new business that is based on the model of existing businesses operating in the same environment does not make you an entrepreneur.
So, what is the difference between generic entrepreneurship and social entrepreneurship?
Entrepreneurship
• The word entrepreneurship implies a special ability to sense and act on opportunity, combining out-of-the-box thinking with a determination to bring about something new to the world.
It is about being a visionary with the passion to achieve financial goals.
Social Entrepreneurship
• Social entrepreneurship implies the imperative to drive social change, and it is that potential transformational benefit to society, that sets them apart.
It is about recognising a social problem and introducing an innovative solution.

It is also imperative that we recognize and distinguish between these two concepts and realize that being a social entrepreneur does not necessarily always imply working solely for charity and the community. A social entrepreneur recognizes the needs of society and with forethought and deep understanding thereof utilizes what she has recognized in order to create a viable enterprise that implements solutions and answers to her society’s needs. It must also be recognized that profit is essential to any venture’s success and sustainability.
Our South African Constitution, with its particular focus on freedom, human dignity and equality paves the way for social entrepreneurs in our country as the challenges of poverty and unemployment, in particular, provide us with those stimuli to service our communities. And we can improve unemployment and build a good business at the same time!
Basing a business model on societal needs provides purpose from the very word go and your business model will authentically add meaning in terms of your society’s particular needs.
South Africa’s history that relates to home-ownership…or rather the lack thereof in some communities, is an extremely powerful and inspiring platform to ignite entrepreneurship. And what is more, this all fits into the bigger picture of global goals for sustainable development throughout the world.
We are not alone.

These 17 global goals that need to be addressed for sustainable global development until 2030 were set by 44 world leaders in 2015:

  1. Poverty
  2. Hunger and Food Security
  3. Health
  4. Education
  5. Gender Equality and Empowerment of Women
  6. Water and Sanitation
  7. Energy
  8. Economic Growth
  9. Infrastructure, Industrialization
  10. Inequality
  11. Cities
  12. Sustainable Consumption and Production
  13. Climate Change
  14. Oceans
  15. Biodiversity, Forests, Desertification
  16. Peace and Justice
  17. Partnerships
    We need to understand that wherever we are in South Africa, we should grasp the opportunity, make a difference and change our world.
    Our goals as social entrepreneurs should be embedded in igniting opportunities in order to develop skills, stimulate new venture creation, empower people, create jobs and promote home-ownership through education. What are yours?


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