One of the world’s most consistently awarded luxury wine estates, De Toren Private Cellar, is now available to the world through virtual tours.
Thanks to new forms of digital content, the globe’s top cultural institutions and luxury brands – the likes of the renowned Tate in London or Milan’s stylish Fondazione Prada – are now more accessible than ever before. Our society’s marked shift towards virtual engagement has opened up similar possibilities for the South African wine industry to broaden its global audience via live streaming content, webinars, e-tours and so on.
In particular, one of Stellenbosch’s most consistently awarded wine estates, De Toren, producer of limited-edition luxury wines such as the opulent Book XVII (the 2018 vintage has just been released), the iconic De Toren Fusion V, and other collectible wines, has eagerly embraced digital means to connect with its ardent fans. Wine connoisseurs, critics, collectors and an appreciative audience at large can now embark on more extensive digital explorations of De Toren.
De Toren has introduced new and engaging virtual tasting experiences, tours and sessions with the winemakers, which make this private cellar available to lovers of the vine anywhere in the world. Even when COVID-19 lockdown restrictions have eased completely, De Toren will retain this virtual dimension.
“De Toren’s unfailing commitment to quality and meticulous winemaking has firmly established it on the world’s wine map, so we’re naturally delighted to be able to invite the world to the estate through our newly available virtual extensions,” says Albie Koch, De Toren’s Managing Partner. Koch has been with De Toren from day one as the estate’s very first winemaker, and as such, has witnessed De Toren’s ever-upward trajectory in terms of development and critical recognition for excellence.
To experience the exceptional quality and quest for superlative standards that characterise De Toren, the estate invites you to connect virtually. To take a tour of the estate’s grounds and attend a tasting in the comfort of your own home, you can access a full tasting experience hosted by Cellar Master, Charles Williams via De Toren’s YouTube channel. You can also watch individual tastings on specific wines.
To participate in other upcoming virtual experiences, send an e-mail to firstname.lastname@example.org and De Toren’s team will be in touch to structure bespoke digital content for you.
For more information on the estate, visit https://de-toren.com/.
ABOUT DE TOREN
De Toren Private Cellar is a boutique winery specialising in luxurious, world-class Bordeaux-style wines and is situated on the Polkadraai Hills, overlooking the picturesque Stellenbosch in the Cape, South Africa. De Toren was one of the first-ever South African wineries to produce Bordeaux-style wines and the very first to ever make use of a gravity-fed cellar. The farm is renowned for meticulous attention to detail when it comes to nurturing its vineyards to grow the perfect berries, and for making wine through the softest and gentlest of processes.
The result of this labour of love is a range of spectacular wines, which have over the years been awarded the honorary titles of South Africa’s Best Bordeaux Blend, South Africa’s Most Luxurious Wine, and The Highest Ever Rated Wines by the reputable USA publisher, Wine Enthusiast Magazine, to name but a few.
In recent years, De Toren was ranked as one of the Top 10 Red Wine Producers in South Africa by the South African Wine Index and was once again nominated as New World Winery of the Year by the reputable USA publisher, Wine Enthusiast Magazine. These international accolades confirm De Toren as not only South Africa’s most highly rated Bordeaux-style wines but indeed amongst the world’s finest red wines.